What is the Facebook Pixel and How Does It Work?
The Facebook Pixel is a JavaScript code snippet that you can embed into your website to track user behavior and improve the performance of your Facebook ad campaigns.
Once installed, the pixel collects valuable data using cookies, allowing you to:
- Track conversions from Facebook ads
- Optimize your campaigns based on real results
- Create custom audiences for future campaigns
- Run retargeting ads for users who previously interacted with your website
The tracking mechanism is based on cookies that monitor user interactions on both your website and your Facebook ads.
Pixel evolution: from multiple tools to a unified solution
Previously, Facebook offered two types of pixels:
- Conversion Pixel
- Custom Audience Pixel
However, the Conversion Pixel was disconti
